Archive for strategy

Can You Work and eLearn at the Same Time?

// June 16th, 2010 // No Comments » // e-learning, strategy

As you all know most self-paced eLearning courses have been developed, and deployed by management, with the perfect world in mind: The users will be able to take these courses, right from their workstation computer, during breaks, lunch, slow-times, or even by staying a bit late! I think that eLearning at your desk isn’t quite that simple and there are a lot of factors at play.

As a guy who has been involved in rolling out eLearning programs in corporate environments, I think it is very naive to simply make the lessons available to the employees and hope that they find the time. As everyone knows, too often training initiatives get put on the back burner, and if the employees sense that management really isn’t behind the initiative, then you can bet the users won’t go out of their way to find the time to complete the training. If you expect users to take eLearning at their desks, then there has to be 100% management support to back it up. If the importance is not stressed, then there is no way that users will work through their daily distractions to find the time. Here are some ways that management can support eLearning initatives:

1. Keep users informed of the eLearning development progress along the way. Let the users know what will be coming and what they will need to do. Also, most importantly, explain how the applicable eLearning training initiative will help them perform better at their jobs.

2. Create a communication, marketing campaign designed to build interest for the users, weeks or even months before the training is rolled out. For example, one client of ours had a promotional day designed to provide information about the rollout. Project managers and SMEs wore specially designed t-shirts and a festival like atmosphere (food and contests) was created to build excitement.

3. Make sure that a certification process, or a passing score, is required to complete the training. If a mandatory element is placed on the eLearning course material, then the users will be more inclined to complete the training.

4. Face facts and don’t expect the users to “find” the time to take the training at their desks. Direct supervisors need to think of the training program as a mandatory job function and schedule time for users to complete the training. This may mean having someone else perform an employee’s duties while they take the training, or even authorizing overtime so they can take the training.

5. Do what you can so users have an opportunity to take the eLearning at their desks, however, create a secondary option for the users, if their environment just has too many distractions. For example, we had a client that made and entire nearby training room available for the training rollout. This room, and all the computers, were available 24 hours a day as a designated eLearning center. This provided the users with a quite alternative, if learning at their desks just wasn’t possible.

What do you all think?

Web Widgets

// February 27th, 2010 // 5 Comments » // strategy, web development

I been thinking a lot lately, should I invest some time into creating an AIR widget/application or focus on what I know best.

Selecting parts of a Web site and it’s data and packaging it up to make it run inside a portable, user distributable widget has been growing more and more popular over the last few years. For example, WidgetBox currently distributes 74,000 different kinds of Web widgets from its partners to over 1.2 million other sites.  Widgets lets users distribute a Web site to other places on the Web at no extra cost and it also creates an ecosystem effect, where other Web sites users become the users of the new site.  The YouTube badge is a notoriously well-known example of this that also helped drive the extraordinarily fast growth of the site.  Like APIs, widgets are now considered a mandatory must-have for new and existing online products. But unlike APIs where it’s up to the API users, figuring out users want out of your site’s widgets is still an art form.

I also find that the Web development industry has been slow to change, particularly outside the valley, and there is depressingly scarce information on how to deliver well on things like widgets, open APIs, social networking applications, and even syndication.  So, what do you guys think I should do?

90/10

// January 9th, 2010 // No Comments » // awesomeness, strategy

I believe the success of anything you make is 90% based on how amazing it is, and 10% based on the other stuff you do to try to get people to know about it and like it. But you’ll find most people spend 90% of their time worrying about the superficialities and 10% of their total time actually bringing the idea into the world.

Once you’ve cut all the corners and ignored all the advice and have actually made something a reality, sold your first copy, received an email from a new fan, conducted the simplest and briefest launch in history – then I think you’ve earned the right to add a little bit more complexity next time. And trust me – once you’ve launched something you’ve built, you won’t be able to stop, and each time you’ll get better at it.

Pull an old idea out of storage – one of the ones you thought was ‘great’ at the time – and work out the shortest route to getting the basics right and building it into reality. Deliberately ignore advice you thought was essential. Strive for imperfection. Limit yourself to almost child-like simplicity.

Just get it out there.